<aside> 💡 Welcome to this template ! Here, you'll find the key elements to build a business plan. Feel free to visit my website, Makeur Journey, where you'll find plenty of interviews with successful entrepreneurs and resources like this one.

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• Why create a business plan ?

Executive Summary

Key Points of the Project

The executive summary provides a concise overview of the most important elements of your business plan. We recommend writing it last, after you have completed drafting your overall business plan.

Business Overview

Business Idea

Tell the story of the project's origin : how did the idea come about and why ?

Mission Statement

A brief statement outlining your business's purpose and the value it brings.

Vision Statement

Describe your long-term goals and aspirations for the business.

Market Analysis

Market Need

Explain the demand for your product/service in the market.

Competitor Analysis

Highlight key competitors and your competitive advantage.

Target Market

Define the specific demographic, geographic, and psychographic characteristics of your audience.

Go-To-Market Strategy

The strategy you have chosen to enter your market and grow your business (the market segmentation, the positioning you have chosen in relation to your competitors)

Business Concept

Product / Service Description

What do you offer ? How is it unique ?

Target Audience

Define your ideal customers.

Problem & Solution

Outline the problem your business solves and how your offering addresses it.

Revenue Model

Pricing Strategy

Describe how you will price your product / service.

Sales Channels

Outline how you plan to sell your product (online, in-store, etc.).

Sales Forecast

Provide an estimate of your sales for the next 1-3 years.

Marketing & Sales Strategy

Marketing Approach

How will you promote your business ? (Social media, SEO, etc.)

Sales Strategy

Describe your tactics for selling to potential customers.

Customer Retention

Explain how you plan to retain customers and ensure repeat business.

Marketing Plan

Marketing mix decisions you have made (product, pricing, distribution, and communication strategies) that forms your marketing plan.

Team and Resources

Team Members

Introduce key team members and their roles (Skills, Motivations, Situation, Training).

Key Resources

Mention essential resources required for operations.

Financial Summary

Initial Financing Plan

Outlines the capital required to successfully launch the project under favorable conditions.

Startup Costs

Estimate initial investment requirements.

3-Year Income Statement

Provide brief financial forecasts. It allows an assessment of the future profitability of the new business.